Crafting the Stories
that Sell Solutions

Career Highlights

Freelance Copywriter, Marketing Consultant
2000 – 2008, 2017 – present

Providing creative copywriting and marketing services to clients including Fidelity Investments, National Grid, NEBS/Deluxe, Beverly Hospital, Fallon Community Health, Hanlon Group, Wayfair.com and Weston Nurseries

Engagement Highlights:

  • Strengthening Brand Integrity, Crafting Impactful Content, Copywriting, Storytelling, Engagement Campaigns, Customer Testimonials, Philanthropic Collateral, Educational Articles, Media Relations

Senior Marketing Manager, Wolters Kluwer
2008-2017

Developed and executed on strategic engagement and experiential marketing plans positioning Wolters Kluwer as a trustworthy partner with the expert content and sophisticated technology necessary to meet stringent and rapidly changing regulatory tax reporting requirements in the securities industry

Results:

  • GainsKeeper®, an award-winning, automated tax lot accounting system—fast became the solution of choice for compliance with the cost basis reporting law for numerous Blue Chip brokerages. Revenue increased five-fold in three years

  • Responding to ‘Big 4’ input, repositioned a suite of fund investment tax calculation modules as the FundTax® Enterprise solution, resulting in an immediate increase in upselling revenue

To mitigate perceived market cannibalization via ‘competing’ internal offerings, launched a comprehensive Corporate Actions Tax Reporting Solution Suite that significantly expanded cross-selling opportunities, increasing revenue

Marketing Communications

Previously, advanced through progressively senior marketing communications and copywriting roles with organizations including: Access Technology/Computer Associates, Computer Review, Data Architects/Logica, Phase3, State of Vermont - Dept. of Economic Development, UIS/Raxco

Technical Skills

  • Microsoft Office, StorySlab, HubSpot, Act-On, Eloqua, Adobe

  • Equally confident navigating PC and Mac environments

Education

  • Smith College, Northampton, MA, B.A. cum laude, Major: Latin American Studies

  • Rhode Island School of Design, Providence, RI, Attended fine arts courses

More About Gail

  • Gardening Enthusiast & Art Aficionado

  • Member, Massachusetts Horticultural Society & Museum of Fine Arts, Boston

  • Volunteer Board Member & Grounds Chair for Spyglass Hill Association

What is it like to work with Gail?

  • “A talented…writer, Gail also impressed me as a passionate brand ambassador…I've worked with plenty of people who can write, but few who share Gail's work ethic and spark…I was delighted to have her on my team.”

    Margaret N

  • “I love working with Gail! She is so upbeat, positive and professional that work feels like recess. You will not find a marketing professional that takes her work as seriously or strives for excellence more then she does.”

    Patrick C

  • “A creative and innovative marketing pro, Gail brings a unique perspective to every project. She thinks big while staying focused on the objectives and always delivers results.”

    Janice M

  • “Gail…has proven herself as a dedicated, self-motivated, and highly productive marketing professional. Her tireless efforts significantly contributed to GainsKeeper’s best sales year ever.”

    Joe H

  • “Gail was a vital asset to our small team. She's an out-of-the-box thinker, a work-horse. I could consistently rely on her to take complete ownership of a project and execute it to perfection.”

    Humera F

  • “In all of my dealings with Gail, she has been quick to get up to speed on complex tax and technology concepts, and she presents and executes on well thought out strategic ideas, resulting in quality deliverables.”

    Paul K

Let’s talk.

gail.pierce5@verizon.net

Boston, Massachusetts